Will Smith is the new face of the latest Moncler campaign. The shoot aims to be a “visual study on the notion of genius” according to the brand’s press release. Remo Ruffini, chairman and CEO of Moncler, said the following…
Will Smith for Moncler
Chatbots are the new big thing
What is a chatbot ? A chatbot is a piece of technology which conducts a conversation via text or auditory methods. It is a virtual shopping assistant which simulates how a human would behave in an automatic way, improving the…
Sephora’s winning digital strategy
Since its birth in 1969, Sephora has sold millions of units in retail stores worldwide and continues to thrive today. With around 1,750 retail stores in 30 countries, Sephora has built an empire where digital marketing is now the central…
How to do a giveway on social media in 5 steps
Facebook, Instagram, Snapchat and Twitter have been abuzz with giveaways. And we love freebies and free goodies. But giveaways take a lot more than just giving out free products. On top of boosting engagement, giveaways allow you to track who…
The 5 best tips for a great email marketing strategy
Email marketing is a direct method of written communication to reach consumers through direct electronic mail. The main goal is to reach a targeted audience for the promotion of a campaign, a product, or a service. A successful email marketing…