Email marketing is a direct method of written communication to reach consumers through direct electronic mail. The main goal is to reach a targeted audience for the promotion of a campaign, a product, or a service. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.
To help you with that, I have selected 5 great tips that you should always keep in mind before launching any strategic plan.
TIP #1 : Get a great email list
If you want to convert your website visitors into subscribers, you need to define your target by cleaning your email list. You should ask yourself some basic questions (“who am I speaking to? Why ? When? How ?”) to not only define the content of your email but especially the people you are going to talk to. Once you know what you plan to do, you can work on all the different aspects of your email operation (language, length, hour of the day, colors and font used, etc.) and start your campaign. Do not forget to include an unsubscribe button to your email and make sure you get all the information you need from google analytics to get a snapshot of who your customers are and what they’re interested in.
TIP #2 : Great Visuals
Visual appeal is something that you must have for any email that you send out. If you want your emails to be engaging then you need them to look appealing and you need to give all the information that is needed immediately. The photo has to tie with the products or services that you offer so use a relevant imagery and the right language so your target can understand and, in many cases, relate to what you are communicating. Do not forget to make sure that your email is mobile compatible, otherwise it might create a negative reaction from your target and end up in the trash.
TIP #3 : Stimulate the desire for more
A lot of people look at marketing like a seduction technique and they’re right : it is about seducing a target. So, in order to seduce your target, feel free to include some striking buttons with text and links that might drive your target to your website. You can also use pop ups to skyrocket your conversion rates by reducing the number of abandoning visitors and by getting new email adresses to add to your list.
TIP #4 : Respect your suscribers
In other words : don’t flood their inbox with mails about everything you have to offer. Be consistant, find which time slot works best for you and your business and, instead of sending an email, use your social media platforms.
TIP #5 : Learn from your successes and from your failures
First of all, you should run a couple of tests to analyze your strategy. You also should collect information on your target, on your content, on your email sharing rate, on your ROI, on your spam complaints and list of new subscribers to come up with new data ready for a long analysis. This will help you to understand why you’ve managed to run an efficient campaign or why you failed. No matter the results, there’s always a lesson to learn that will help you to achieve your goals.