The former spice girl announced the launch of her collection during her last fashion show at the British Foreign Office in Westminster and then in a instagram post.
Unlike her capsule collection with Estée Lauder, Beckham’s line uses materials that are recyclable and is entirely cruelty-free. The brand uses a lot of natural ingredients and is inspired by Beckham’s own iconic make up looks.
But don’t rush to your local Sephora because the products can only be bought on Victoria Beckham’s official online shop. Each order will be delivered in a reusable canvas pouch and you can, as of now, follow the brand on Instagram.
The collection includes a smokey eye brick, three eye liners and four different eye shadows :
Like KKW, Huda Beauty, Fenty or even Kylie Cosmetics, Beckham’s make up brand seems to be willing to include everybody. “We wanted [our brand] to be incredibly inclusive” Beckham says on the brand’s website. “And that’s exactly what we’ve done. We all have completely different skin types. Completely different ages. And we’re all wearing the same makeup. What we’ve achieved is so special.”
With lips launching next month followed by skincare and perfume, we can definitely say that the future is bright for Ms Beckham !