Threads is a camera-first messaging app for chatting with the people in your inner circle launched today by Instagram. The app is essentially a standalone version of Instagram’s direct messaging function and according to Facebook, it is the fastest way to share a picture with your inner circle.
Threads is clearly aimed at countering Snap’s Snapchat, Instagram’s top competitor in the Gen Z market. After all, the Threads interface is reminiscent of a pre-Stories era Snapchat, when that app was designed only for users to send ephemeral image-based personal messages. This, of course, wouldn’t be the first time Instagram has taken inspiration from Snapchat. Three years ago, Instagram launched Stories on the platform, importing the entirety of the Snapchat-pioneered format, including the name.