ELF Cosmetics announced today the launch of its annual Beautyscape event that mixes beauty with business, to inspire and connect its community of beauty enthusiasts in a unique way. Beautyscape, which was born out of e.l.f.’s brand values to empower and pay it forward, offers attendees hands on mentoring, engagement and support to foster their professional growth and development.
Beautyscape provides them with access to the best of beauty and the opportunity to learn, compete and collaborate alongside other up-and-coming beauty enthusiasts. Beautyscape participants will work in teams to create a tropical-inspired collection with e.l.f. mentors by their side, teaching them the product development process. Each member of the winning team will receive a $10,000 cash prize and the opportunity to collaborate with e.l.f. on a collection that is planned for summer 2020.
“Beautyscape’s mission is to give back to beauty’s rising super stars, who personify the e.l.f. values of inclusivity, accessibility and authenticity. Grassroots digital engagement has long been at the core of the e.l.f. brand, and Beautyscape allows us to take engagement even deeper by strengthening relationships and teaching lasting lessons about beauty and business. e.l.f. is proud to work with industry icons like Jen and Nam to support the next generation of rising stars on their personal and professional journeys,” said Kory Marchisotto, e.l.f.’s Chief Marketing Officer.
For more information on Beautyscape 2019, visit www.elfcosmetics.com/beautyscape or visit @elfcosmetics on Facebook, Twitter, and Instagram for live updates.