ELF Cosmetics announced today the launch of its annual Beautyscape event that mixes beauty with business, to inspire and connect its community of beauty enthusiasts in a unique way. Beautyscape, which was born out of e.l.f.’s brand values to empower…
Author: Amine Benjelloun
Solving problems in the fabulous world of marketing is my passion. Throughout my career, I have been driven by my intellectual curiosity to find answers to the most pressing questions by elaborating strategies.
Superstar Cher launches a new perfume
On top of being an Oscar winning actress, the most ageless performer in music history and an icon loved by many, Cher is gifting us with a new perfume, 32 years after she launched 'Uninhibited'. The perfume is simply called…
When Jennifer Lopez changed the celebrity perfume industry
A lot of superstars, from Angelina Jolie to Nicole Kidman or Margot Robbie, have served as the face of a luxury brand like Guerlain or Chanel, embodying women's love for refined scents. But even many more celebrities have created their own…
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Case Study : ColourPop and the power of digital marketing
ColourPop is so popular that you can not ignore the presence of this new company in the make up world. Founded only two years ago in L.A. by siblings Laura and John Nelson, the company claims to be vegan, toppling…
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The 3 E-Commerce trends in fashion that will make a difference in 2020
Digital innovation and changes in consumer spending habits have catapulted the fashion industry into the midst of seismic shifts. To explore where we are and where we’re heading, this article takes a detailed look at the 3 E-commerce trends in…
Read More The 3 E-Commerce trends in fashion that will make a difference in 2020