ELF Cosmetics announced today the launch of its annual Beautyscape event that mixes beauty with business, to inspire and connect its community of beauty enthusiasts in a unique way. Beautyscape, which was born out of e.l.f.’s brand values to empower…
ColourPop is so popular that you can not ignore the presence of this new company in the make up world. Founded only two years ago in L.A. by siblings Laura and John Nelson, the company claims to be vegan, toppling…
The former spice girl announced the launch of her collection during her last fashion show at the British Foreign Office in Westminster and then in a instagram post. Unlike her capsule collection with Estée Lauder, Beckham's line uses materials that are recyclable…
That's official : Kim Kardashian West has confirmed her upcoming collaboration with Winnie Harlow for her new KKW Beauty Collection on her Instagram account. This new KKW Beauty line comes after Kim dropped a fragrance collection in partnership with her…
Since its birth in 1969, Sephora has sold millions of units in retail stores worldwide and continues to thrive today. With around 1,750 retail stores in 30 countries, Sephora has built an empire where digital marketing is now the central…
