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When Jennifer Lopez changed the celebrity perfume industry

Posted by Amine Benjellounon 3 November 20193 November 2019in BRANDINGLeave a comment

A lot of superstars, from Angelina Jolie to Nicole Kidman or Margot Robbie, have served as the face of a luxury brand like Guerlain or Chanel, embodying women's love for refined scents. But even many more celebrities have created their own…

Remembering Alaïa’s legacy

Posted by Amine Benjellounon 9 September 20199 September 2019in NEWSLeave a comment

He was the short man of Fashion. He was a shop, in Paris’s chic Marais district where fashionistas who wanted luxury without showing off were welcomed with open arms. He was a man with a big heart, an artist that…