How to do a giveway on social media in 5 steps

Facebook, Instagram, Snapchat and Twitter have been abuzz with giveaways. And we love freebies and free goodies. But giveaways take a lot more than just giving out free products. On top of boosting engagement, giveaways allow you to track who…

The 5 best tips for a great email marketing strategy

Email marketing is a direct method of written communication to reach consumers through direct electronic mail. The main goal is to reach a targeted audience for the promotion of a campaign, a product, or a service. A successful email marketing…

What content marketing platform should you use ?

According to the CMI, the content marketing is a "marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action". There are as…