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Estée Lauder & The Art of Story Telling

Posted by Amine Benjellounon 19 September 201922 September 2019in BRANDINGLeave a comment

We have all told stories. Some short, some long. Some sad, some funny. Stories are narratives that can connect people and change an entire society and we love them for that. After all, that's why we invented fairy tales :…

Sephora’s winning digital strategy

Posted by Amine Benjellounon 17 August 201916 October 2019in CASE STUDIESLeave a comment

Since its birth in 1969, Sephora has sold millions of units in retail stores worldwide and continues to thrive today. With around 1,750 retail stores in 30 countries, Sephora has built an empire where digital marketing is now the central…